วันศุกร์ที่ 28 กันยายน พ.ศ. 2555

Exercises


Exercises 1
1. Which queries would match a page containing “GoogleGuide”?
ANS.       c. googleguide, d. GoogleGuide
2. Which words the following query will find:
ANS.       a. non-profit (non-profit, non profit, nonprofit)
b. non profit (non profit, nonprofit)
        c. Nonprofit (nonprofit)

Exercises 2
1. How many square kilometers are 1000 acres?
ANS. 1000 acres = 4.047 km2
2. What are patent 5123123 about?
ANS. Bathtub overflow control device 
3. How was the Polish city BILGORAY spelled in Hebrew in a picture of a page from a book written there?
ANS. בילגאריי

4. Find a paper by Ericson about the effects of anti-depressants during pregnancy.
5. Find a list of restaurants and synagogues less than a mile far from the Holiday Inn Crowne Plaza at San Francisco Union Square.
ANS. Restaurants
1. Farallon
2. Sears Fine Food
3. Lori's Diner
4. Scala's Bistro
5. Harry Denton's Starlight Room
6. Sotano Grill
7. Roxanne's
8. Uncle Vito's Pizza
9. Daffodil Restaurant
Synagogues
1. Taoist Association of America
2. American Chinese Presbyterian
3. Diocese of the West
4. Congregation Keneseth Israel
Exercises 3
1. Search for a keyword in a big website use several search engines.

ANS.               Google :  50,100,000 results

Yahoo : 4910000 results

Bing : 4,490,000 results
( Keyword " world icc ranking" )


2. What is the zipcode of 8 Hachermon st. in Kfar Sava?
ANS. 44252

3. What was the exchange rate of Canadian dollars
(in us dollars) from 20 Sep 1991?
ANS. 0.88067
4. What was the value of Berkshire stock (BRK.A) on Nov. 12 1996?
ANS. 33,500
5. Who designed Teldan’s website, as existed in May 1998?
ANS. Catom web design
6.בשיר עברי המנה השניה היא הרימון, מהי המנה הראשונה?
7.  באיזו עיר בישראל גרה דודתו של אברמוביץ אברהם (בומי) ז"ל?
ANS. http://www.esefer.net/info04/solutionsf
8. Find a website/database relevant to your work study.


 Exercises 4
1. What are the relevant/related topics to “billing software”?
ANS. Invoicing software, accounting software
2. Find authoritative press releases sites.2.
3. How much is 1 US$ today?
ANS. 30.9396368 Thai baht 
4. What is the meaning of the word “Google”?
ANS. Google (Googol) เป็นศัพท์คณิตศาสตร์ เป็น "จำนวน" ที่มีเลข 1 ตามด้วยศูนย์ 100 ตัว
5. Find technical, non-commercial, papers about “search engine personalization”.
6. How much a 17’’ flat computer monitor cost?
ANS. 2,500


Exercises 5
1. Which search engine was named after a song from a Disney movie?
2. Why Arrack turns white when mixed with water?
ANS. This dilution causes the clear liquor to turn a translucent milky-white color; this is because anethole, the essential oil of anise, is soluble in alcohol but not in water. 
3. How many employees Team company (Israel) has?
ANS. 1,100 employees team company
4. Find other websites related to Mind Branch.
5. Find statistics on how much time Americans spend, on average, searching for information on the Internet.
ANS. On average, Americans spend 14 hours per week searching for information. (2011, อ้างอิง: http://www.foremostmedia.com/Services/SearchEngineMarketing/tabid/456/Default.aspx)
6. Find statistics on how long it takes for people searching for information to get frustrated when they don’t find what they want?
ANS. Americans spend 9,000,000 hours per day searching for misplaced item
(อ้างอิง: http://overallorganizing.org/ )

Exercises 6
Find a website that displays the following real-time flight information:


SEARCH ENGINE OPTIMIZATION PROCESS


SEARCH ENGINE OPTIMIZATION PROCESS 

Initial Analysis 
The process of search engine optimization (SEO) begins with the initial analysis of the website to get an absolute and broad evaluation of your website’s current position. The main purpose of initial analysis for SEO process is to initiate effective SEO campaign to get a successful online presence for business enhancements. 
During the SEO process in initial analysis we will get a image of the strategy with regard to search engine optimization or search engine promotion that would exactly work for your online business promotion. 
The main reason to do the initial analysis for search engine optimization: 
·         Because each website is specific and need to be approached separately to find a ballpark figure according to the work.
·         Because SEO should be thoroughly planned and it is impossible without knowing to who with you are dealing.
·         Because we have to decide the approach by which we have to work and how long it is.
Initial Analysis in SEO process contains
·         The technical evaluation of your website to get the strong and weak point of the website.
·         Analysis of the indexing of pages.
·         Analysis of current ranking of website on various search engines.
·         Analysis of factors which are preventing your website to get a good search engine ranking.
·         Keyword used in your website.
·         Analysis of search engine compatibility of your website.
·         A report which consisting the practical prospective for organic position.
·         Analysis of website’s structure.

Keyword Research and Analysis
Effective keyword research and analysis is the backbone of whole SEO process as the whole optimization moves around the targeted keywords chosen. Keywords are selected taking the market trend, competitors, site’s theme and targeted customer’s vision in mind. They can be specified by the client but the keyword analysis by an SEO expert is aimed at finding out what the customers will actually search on most.
Competitors Analysis
At this stage SEO Analysts aim to find out who your competitors are, what strategy they are following and how well they are ranking. This helps in planning strategy to beat them on the search engines.
Sitemap + RSS feed inclusion
Sitemaps are an easy way for webmasters to inform search engines about pages on their sites that are available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL (when it was last updated, how often it usually changes, and how important it is, relative to other URLs in the site) so that search engines can more intelligently crawl the site.
RSS feed is a technology that is being used by millions of web users around the world to keep track of their favorite websites. In the ‘old days’ of the web to keep track of updates on a website you had to ‘bookmark’ websites in your browser and manually return to them on a regular basis to see what had been added.

Search Engine + Directory submission
(search engine) หรือ โปรแกรมค้นหา คือ โปรแกรมที่ช่วยในการสืบค้นหาข้อมูล โดยเฉพาะข้อมูลบนอินเทอร์เน็ต โดยครอบคลุมทั้งข้อความ รูปภาพ ภาพเคลื่อนไหว เพลง ซอฟต์แวร์ แผนที่ ข้อมูลบุคคล กลุ่มข่าว และอื่น ๆ
Search Engine ที่ดีที่สุดและใหญ่ที่สุดในโลก

  •  หาข้อมูลได้แทบทุกอย่างบนอินเตอร์เน็ต
  •  มีดัชนี (Index) มากกว่า 3 พันล้านเว็บเพจ
  •  มีการเรียกใช้บริการมากกว่า 200 ล้านครั้งต่อวัน
  •  ผู้ใช้อินเตอร์เน็ตโดยเฉลี่ยใช้ Google 10-20 หรือ 100 ครั้งต่อวัน
กระบวนการทำงานของ Search Engine
โดยปกติแล้ว Search Engine จะมีเครื่องมือที่ชื่อว่า Robot (หุ่นยนต์) ในการสืบค้นเว็บไซต์ต่าง ๆ เพื่อนำมาจัดเก็บในระบบฐานข้อมูลด้วยการทำ Index โดย Robot จะเดินทางจากเว็บหนึ่ง ไปอีกเว็บหนึ่งผ่าน Hyperlink ที่มีอยู่ในเว็บไซต์นั้นๆ

การเรียงลำดับการค้นหาข้อมูล
Search Engine มีอัลกอลิธึ่มในการจัดลำดับผลลัพธ์การค้นหาแตกต่างกันไป ซึ่งโดยปกติแล้ว ส่วนมากจะเรียงจากความสัมพันธ์กับคำที่ใช้ค้นหา และมีปัจจัยอื่นๆ อีก เช่น ประเทศ ภาษา ขนาดของไฟล์ จำนวนผู้เข้าชม ความถี่ในการอัพเดทข้อมูล จำนวนลิงค์ เป็นต้น]

Directory คืออะไร ?
Directory บางทีเรียกว่า Link Directory คือ ระบบที่เก็บรวบรวมเว็บไซต์ไว้เป็นหมวดหมู่ ซึ่งสามารถแบ่งกลุ่มออกเป็นหมวดหมู่ย่อย ๆ ได้ด้วย เว็บที่ถูกบันทึกในแต่ละกลุ่ม จะต้องมีหัวเรื่องหรือเนื้อหาที่สัมพันธ์กัน เว็บ Directory บางแห่งทำหน้าที่เป็น Search Engine ในตัวเองด้วย บางแห่งมีฟังก์ชั่นให้โหวตหาคะแนนนิยมของเว็บเพื่อจัดอันดับ



Social Bookmarking

Social bookmarking is highly effective tool for SEO. It is a technique for web customers which is also known as second name for interacting, where people like to share,search and manage favorites of web resources. It is one of the highly effective ways of getting excellent amount of visitors and site visitors. Posting of social favorites hyperlinks are the appropriate hyperlinks being placed on famous/popular social bookmarking websites which can increase the link-building.

It is a process similar to including the web page to your preferred list. A website can be observed and promoted in the right place by means of guide social bookmarking. All the social bookmarking websites are look for website helpful as the Google give due consideration to the material, it is seen that more places you have your material it would lead to more reputation and visitors. Once your website is being published with social bookmarking websites like yahoo it would turn into a large number of visitors. All hyperlinks are one-way lasting hyperlinks which would help you increase the search phrases.

There are various benefits and drawbacks of each social bookmarking website one should make appropriate questions and research before submitting their material to social bookmark distribution. It is through social bookmarking distribution that one can bring good number of one-way back links as customers save them in favorites and even in their information, which are saved as web link and may provide you with strong back links and even visitors.

Social bookmarking websites are look for website helpful , where within the seven days of our distribution hyperlinks start showing in all major Google. Posting of social favorites is must for appropriate and quality link-building, position and visitors.

Blog + Press Release Creation
Blogs, like the one you’re now reading, are an easy way to boost SEO rankings. You can blog on your web site, start a separate “BlogSpot,” or blog on other relevant sites like the local riding club’s website or blog page. Your topics are virtually limitless but they should be about current equine news, trends or information, versus an out-and-out advertisement. You can post comment on other blogs which are relevant to your websites but don’t ever spam.
Press release creation: The internet has revolutionized the process of putting out press releases for your business. While you may still submit your press release to individual newspapers, magazines, or television and radio stations, it’s far more likely that they will pick up their press releases from an online distribution service. In addition, more and more people get their news online every day. A well-targeted, optimized-for-web press release can help your business achieve
·         Higher ranking in keyword-related searches
·         An increase in your business visibility online
·         An increase in traffic to your website from news search engines
·         Direct contact with geographically and demographically targeted markets

Article Submission
Article Submission is great money spinning strategy and a great SEO tool which is not only easily available at OIMS but it also comes for very affordable prices for what it pays you back to your website and business. The best thing about the Article Submission is the Pay Per Click (PPC) technique.
ADVANTAGES OF ARTICLE SUBMISSION:
•    It gives a quick boost to the traffic at your website.
•    It attracts new users.
•    It gives you the desired and significant leads to your website.
•    Best option for link and network exchange.
•    It is time saving for getting back links to your site.
•    Your website becomes visible to all the subscribers of RSS feed.
•    It is easy to use and implement.
•    Comes at affordable prices.

Link popularity 
is a term which refers to the number of hyper-links pointing to a web page on the net. A popular page will have many links pointing to it. Fewer popular web pages will have few if any links pointing in. Link Popularity becomes increasingly important for gaining Page Rank for a web page.
Seven Steps For Your success

1) Know how to make your links work for you 
web page should be built around a specific keyword. Make sure to use the exact keyword in the anchor text for any links that you are able to get.


2) Never use tricks or programs to try and undermined the search engines link algorithm
  These tricks and software programs will get your site penalized at best and banned for life at worst. There is no way to trick the search engines for the long term. Use only white hat link building techniques that are in the guidelines of the search engines.


3) Never participate in link farms; these do not help a site at all anymore.
  Search engines have placed much more value on one way links. These links are much more difficult to get, especially on authority sites with great content. Stay away from the older methods used to help gain link popularity.


4) Let your content be the leading factor to get great links.
  If your site is poor in quality, has little or no content and is just not valuable for anyone in general no one will link to it. A webmaster that places a link to another site will only do so if it will benefit their visitors. The only way to win over these webmasters and get the links is by having the best and the most relevant content for whatever your site theme is. If webmasters see a high quality site with great resources and information for their users, they will be much more likely to link to the site.


5) List to all the major and hub free directories that you can find.
  These directory links are not as strong as they once were but still quick and easy to get. They will be one way links and especially for a new site help get some link popularity in the search engine’s eyes. Try to get at least three links from directories every time you add a new page. They may not be the best links to get, but they will help get a site off on the right track.


6) Write and distribute articles to promote your site.
You can write articles and distribute them to article directories. This will get you one way links and build link popularity. You also can try and contact bloggers or other webmasters and see if you can write an article for their site or blog in return for a link. Writing and distributingarticles are a great way to get the word out on your site, promote a page of the site and generate a viral buzz over time.


7) Never let a link building strategy take over all your time, it is counterproductive. 
  A site needs to keep adding great content to do well over time. Having a few pages on a site and working constantly to get links is not the best way to manage time. Rather work towards adding a new page of amazing content a day and spend a little time trying to get a couple links pointing into it.

SERP report
I will use a special program to check and see if your site shows up within the top 100 results for up to 10 of your keywords. This program will check the top 100 results for each keyword within the Google, Yahoo, and Bing search engines.