SEARCH ENGINE OPTIMIZATION PROCESS
Initial Analysis
The process of search
engine optimization (SEO) begins with the initial analysis of the website to
get an absolute and broad evaluation of your website’s current position. The
main purpose of initial analysis for SEO process is to initiate effective SEO
campaign to get a successful online presence for business enhancements.
During the SEO process
in initial analysis we will get a image of the strategy with regard to search
engine optimization or search engine promotion that would exactly work for your
online business promotion.
The main reason to do the initial analysis for search
engine optimization:
·
Because each website
is specific and need to be approached separately to find a ballpark figure according
to the work.
·
Because SEO should be
thoroughly planned and it is impossible without knowing to who with you are
dealing.
·
Because we have to
decide the approach by which we have to work and how long it is.
Initial Analysis in SEO process contains:
·
The technical
evaluation of your website to get the strong and weak point of the website.
·
Analysis of the
indexing of pages.
·
Analysis of current
ranking of website on various search engines.
·
Analysis of factors
which are preventing your website to get a good search engine ranking.
·
Keyword used in your
website.
·
Analysis of search
engine compatibility of your website.
·
A report which
consisting the practical prospective for organic position.
·
Analysis of website’s
structure.
Keyword Research and
Analysis
Effective keyword research and analysis is the
backbone of whole SEO process as the whole optimization moves around the
targeted keywords chosen. Keywords are selected taking the market trend,
competitors, site’s theme and targeted customer’s vision in mind. They can be
specified by the client but the keyword analysis by an SEO expert is aimed at
finding out what the customers will actually search on most.
Competitors Analysis
At this stage SEO Analysts aim to find out who
your competitors are, what strategy they are following and how well they are
ranking. This helps in planning strategy to beat them on the search engines.
Sitemap + RSS feed inclusion
Sitemaps
are an easy way for webmasters to inform search engines about pages on their
sites that are available for crawling. In its simplest form, a Sitemap is an
XML file that lists URLs for a site along with additional metadata about each
URL (when it was last updated, how often it usually changes, and how important
it is, relative to other URLs in the site) so that search engines can more
intelligently crawl the site.
RSS feed is a
technology that is being used by millions of web users around the world to keep
track of their favorite websites. In the ‘old days’ of the web to keep track of
updates on a website you had to ‘bookmark’ websites in your browser and
manually return to them on a regular basis to see what had been added.
Search Engine + Directory submission
(search
engine) หรือ โปรแกรมค้นหา คือ โปรแกรมที่ช่วยในการสืบค้นหาข้อมูล
โดยเฉพาะข้อมูลบนอินเทอร์เน็ต โดยครอบคลุมทั้งข้อความ รูปภาพ ภาพเคลื่อนไหว เพลง
ซอฟต์แวร์ แผนที่ ข้อมูลบุคคล กลุ่มข่าว และอื่น ๆ
Search Engine ที่ดีที่สุดและใหญ่ที่สุดในโลก- หาข้อมูลได้แทบทุกอย่างบนอินเตอร์เน็ต
- มีดัชนี (Index) มากกว่า 3 พันล้านเว็บเพจ
- มีการเรียกใช้บริการมากกว่า 200 ล้านครั้งต่อวัน
- ผู้ใช้อินเตอร์เน็ตโดยเฉลี่ยใช้ Google 10-20 หรือ 100 ครั้งต่อวัน
กระบวนการทำงานของ Search Engine
โดยปกติแล้ว Search Engine จะมีเครื่องมือที่ชื่อว่า Robot (หุ่นยนต์) ในการสืบค้นเว็บไซต์ต่าง ๆ เพื่อนำมาจัดเก็บในระบบฐานข้อมูลด้วยการทำ Index โดย Robot จะเดินทางจากเว็บหนึ่ง ไปอีกเว็บหนึ่งผ่าน Hyperlink ที่มีอยู่ในเว็บไซต์นั้นๆ
การเรียงลำดับการค้นหาข้อมูล
Search Engine มีอัลกอลิธึ่มในการจัดลำดับผลลัพธ์การค้นหาแตกต่างกันไป ซึ่งโดยปกติแล้ว ส่วนมากจะเรียงจากความสัมพันธ์กับคำที่ใช้ค้นหา และมีปัจจัยอื่นๆ อีก เช่น ประเทศ ภาษา ขนาดของไฟล์ จำนวนผู้เข้าชม ความถี่ในการอัพเดทข้อมูล จำนวนลิงค์ เป็นต้น]
Directory คืออะไร ?
Directory บางทีเรียกว่า Link Directory คือ ระบบที่เก็บรวบรวมเว็บไซต์ไว้เป็นหมวดหมู่ ซึ่งสามารถแบ่งกลุ่มออกเป็นหมวดหมู่ย่อย ๆ ได้ด้วย เว็บที่ถูกบันทึกในแต่ละกลุ่ม จะต้องมีหัวเรื่องหรือเนื้อหาที่สัมพันธ์กัน เว็บ Directory บางแห่งทำหน้าที่เป็น Search Engine ในตัวเองด้วย บางแห่งมีฟังก์ชั่นให้โหวตหาคะแนนนิยมของเว็บเพื่อจัดอันดับ
Social Bookmarking
It is a process similar to including the web page to your preferred list. A website can be observed and promoted in the right place by means of guide social bookmarking. All the social bookmarking websites are look for website helpful as the Google give due consideration to the material, it is seen that more places you have your material it would lead to more reputation and visitors. Once your website is being published with social bookmarking websites like yahoo it would turn into a large number of visitors. All hyperlinks are one-way lasting hyperlinks which would help you increase the search phrases.
There are various
benefits and drawbacks of each social bookmarking website one should make
appropriate questions and research before submitting their material to social
bookmark distribution. It is through social bookmarking distribution that one
can bring good number of one-way back links as customers save them in favorites
and even in their information, which are saved as web link and may provide you
with strong back links and even visitors.
Social bookmarking websites are look for website helpful , where within the seven days of our distribution hyperlinks start showing in all major Google. Posting of social favorites is must for appropriate and quality link-building, position and visitors.
Social bookmarking websites are look for website helpful , where within the seven days of our distribution hyperlinks start showing in all major Google. Posting of social favorites is must for appropriate and quality link-building, position and visitors.
Blog
+ Press Release Creation
Blogs, like the one you’re now reading, are an easy way
to boost SEO rankings. You can blog on your web site, start a separate
“BlogSpot,” or blog on other relevant sites like the local riding club’s
website or blog page. Your topics are virtually limitless but they should be
about current equine news, trends or information, versus an out-and-out
advertisement. You can post comment on other
blogs which are relevant to your websites but don’t ever spam.
Press
release creation: The internet has revolutionized the process of putting out
press releases for your business. While you may still submit your press release
to individual newspapers, magazines, or television and radio stations, it’s far
more likely that they will pick up their press releases from an online
distribution service. In addition, more and more people get their news online
every day. A well-targeted, optimized-for-web press release can help your
business achieve
·
Higher ranking in
keyword-related searches
·
An increase in your
business visibility online
·
An increase in traffic
to your website from news search engines
·
Direct contact with
geographically and demographically targeted markets
Article Submission
Article Submission is
great money spinning strategy and a great SEO tool which is not only easily
available at OIMS but it also comes for very affordable prices for what it pays
you back to your website and business. The best thing about the Article
Submission is the Pay Per Click (PPC) technique.
ADVANTAGES OF ARTICLE
SUBMISSION:
• It gives a quick boost to the traffic at
your website.
• It attracts new users.
• It gives you the desired and significant leads to your website.
• Best option for link and network exchange.
• It is time saving for getting back links to your site.
• Your website becomes visible to all the subscribers of RSS feed.
• It is easy to use and implement.
• Comes at affordable prices.
• It attracts new users.
• It gives you the desired and significant leads to your website.
• Best option for link and network exchange.
• It is time saving for getting back links to your site.
• Your website becomes visible to all the subscribers of RSS feed.
• It is easy to use and implement.
• Comes at affordable prices.
Link popularity
is a term which refers to the number of hyper-links pointing to a web page on
the net. A popular page will have many links pointing to it. Fewer popular web
pages will have few if any links
pointing in. Link Popularity becomes increasingly important for
gaining Page Rank for a web page.
Seven Steps For
Your success
1) Know how to make your
links work for you
A web page should
be built around a specific keyword. Make sure to use the exact
keyword in the anchor text for any links that you are able to get.
2) Never use tricks or
programs to try and undermined the search engines link algorithm
These tricks and software
programs will get your site penalized at best and banned for life at worst.
There is no way to trick the search engines for the long term.
Use only white hat link building techniques that are in the
guidelines of the search engines.
3) Never participate in
link farms; these do not help a site at all anymore.
Search engines have placed
much more value on one way links. These links are much more difficult to get,
especially on authority sites with great content. Stay away from the older
methods used to help gain link popularity.
4) Let your content be
the leading factor to get great links.
If your site is poor in quality, has
little or no content and is just not valuable for anyone in general no one will
link to it. A webmaster that places a link to another site
will only do so if it will benefit their visitors. The only way to win over
these webmasters and get the links is by having the best and
the most relevant content for whatever your site theme is. If webmasters see a
high quality site with great resources and information for their users, they
will be much more likely to link to the site.
5) List to all the major
and hub free directories that you can find.
These directory links are
not as strong as they once were but still quick and easy to get. They will be
one way links and especially for a new site help get some link popularity in
the search engine’s eyes. Try to get at least three links from directories every
time you add a new page. They may not be the best links to get, but they will
help get a site off on the right track.
6) Write and distribute
articles to promote your site.
You can write
articles and distribute them to article directories. This will get you
one way links and build link popularity. You also can try and contact bloggers or
other webmasters and see if you can write an article for their site or blog in
return for a link. Writing and distributingarticles are a great way
to get the word out on your site, promote a page of the site
and generate a viral buzz over time.
7) Never let a link
building strategy take over all your time, it is counterproductive.
A site needs to
keep adding great content to do well over time. Having a few pages
on a site and working constantly to get links is not the best way to manage
time. Rather work towards adding a new page of amazing content a day and spend
a little time trying to get a couple links pointing into it.
SERP report
I will use a special program to check and see
if your site shows up within the top 100 results for up to 10 of your keywords.
This program will check the top 100 results for each keyword within the Google,
Yahoo, and Bing search engines.
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